Text A and Text B P.E.E paragraphs: Police interview + Twitter feed
How does Text A use language to create meanings and representations?
Text A uses urban graphology throughout and in the main typography in the title, this is done to appeal to the younger generation and teenagers. The graffiti design in the main title of the article "interview with a police officer" was specifically chosen to be used to appeal to teenagers and young people, as it's a style associated with them. It also looks very bold to make it easier to read and more eye catching. The header cartoons are designed to represent the youth as the main subject as the cartoons are of teenagers with an urban city skyline in the background to further emphasise the urban aesthetic. The colloquial term "cop" is used in the text to converge with its primary audience and teenage slang, as teenagers and young people use the most slang in their everyday language. The colloquial term also reinforces the register which is more informal. This is to relate and communicate with a younger audience, and by using more slang and relaxed language it makes the police seem more up-to-date and it makes the whole text to be more light hearted, which in itself may make people want to join the police force.
How does Text B use language to create meanings and representations?
Text B uses the platform of Twitter to engage their younger audience and to keep up-to-date with technology to show that they are a reliable. The hashtags used in many of their posts also shows this and makes the police more "down with the kids", for example: "#EatSleepBarkRepeat". It also engages teenagers as they use hashtags a lot on their social medias. The main image in the top post on their twitter account is of a crime fighting sniffer dog. Dogs have very positive connotations attached to them for example: happy and cute. This graphology not only draws in audiences but alternatively it encourages teenage girls to get involved, as the police occupation is seen as a male dominating role. This goes against gender roles and encourages females to choose this career path. The police are trying to represent themselves as being a sophisticated and trustworthy occupation that tries to include everyone. Considering that the police is still seen as a male job, the fact that their graphology can encourage females to get interested shows that the police want to include everyone and engage anyone who might be interested in joining the police.
Comparison of both texts
Both Text A and Text B are very similar. Except for the genre of the texts, they use very much mirror each others structure. They are both multimodal, informal pieces of writing thats main purpose is to inform and give opinions on the life of a police officer and the police in general. They both have the same target audience; teenagers and young people who are interested in joining the police or who are just interested in general.
However, the most obvious similarity between the two texts is that they both use their graphology to engage the teenage or young adult audience. In text A the writer does this through the cartoon illustrations, graffiti typography and in the article header or background. The overall aesthetic is an urban theme because they believe that this is what the teenagers are interested in. For example: "The header cartoons are designed to represent the youth as the main subject as the cartoons are of teenagers with an urban city skyline in the background to further emphasise the urban aesthetic". On the other hand, Text B uses the platform of twitter and the pictures used in their tweets in order to engage their audience. For example: "The hashtags used in many of their posts also shows this and makes the police more "down with the kids", for example: "#EatSleepBarkRepeat". It also engages teenagers as they use hashtags a lot on their social medias... a crime fighting sniffer dog. Dogs have very positive connotations attached to them for example: happy and cute... alternatively it encourages teenage girls to get involved..."
Although overall both texts have more similarities, there are a few differences between them. One of these differences being the genre or platform that they are on. For example, Text A is an online article on a website, whereas Text B is on social media (Twitter). Due to this they have slightly different tones and language, they may both be trying to engage teenagers but maybe different types on teenagers? Firstly, Text A is an online article on a website and acts as an interview. The Interview is of a police officer answering questions about their job and encouraging people to join the police force. Although the tone is casual and is written informally, the language used is less relaxed and colloquial than Text B and this could be down tot the fact that although they are targeting young people, especially teenagers, to read this interview and be inspired, the reason it's on a website could be because they want to reach out to everyone. Most people these days have access to the internet so I don't think it' wise to say that only teenagers will be able to see the information put out there. The language is more sophisticated as parents and adults could come across this interview and give it a read. Another thing is that the paragraphs are quite lengthy and may be overwhelming to some young people who are not massive fans of reading. On the other hand, Text B is a series of twitter posts made by the "West Midlands Police". There language is much more colloquial and relaxed as the majority of social media users are teenagers and young adults so the writers are converging their language. Anther thing to note is that Twitter has a limited number of characters fro each post, meaning that posts are short and easy to read, which may engage more teenagers because it's not overwhelming for them. There's also the use of emoticons and hashtags which makes the whole text seem more light hearted and relaxed, much more than the more descriptive writing in Text A.
Text A uses urban graphology throughout and in the main typography in the title, this is done to appeal to the younger generation and teenagers. The graffiti design in the main title of the article "interview with a police officer" was specifically chosen to be used to appeal to teenagers and young people, as it's a style associated with them. It also looks very bold to make it easier to read and more eye catching. The header cartoons are designed to represent the youth as the main subject as the cartoons are of teenagers with an urban city skyline in the background to further emphasise the urban aesthetic. The colloquial term "cop" is used in the text to converge with its primary audience and teenage slang, as teenagers and young people use the most slang in their everyday language. The colloquial term also reinforces the register which is more informal. This is to relate and communicate with a younger audience, and by using more slang and relaxed language it makes the police seem more up-to-date and it makes the whole text to be more light hearted, which in itself may make people want to join the police force.
How does Text B use language to create meanings and representations?
Text B uses the platform of Twitter to engage their younger audience and to keep up-to-date with technology to show that they are a reliable. The hashtags used in many of their posts also shows this and makes the police more "down with the kids", for example: "#EatSleepBarkRepeat". It also engages teenagers as they use hashtags a lot on their social medias. The main image in the top post on their twitter account is of a crime fighting sniffer dog. Dogs have very positive connotations attached to them for example: happy and cute. This graphology not only draws in audiences but alternatively it encourages teenage girls to get involved, as the police occupation is seen as a male dominating role. This goes against gender roles and encourages females to choose this career path. The police are trying to represent themselves as being a sophisticated and trustworthy occupation that tries to include everyone. Considering that the police is still seen as a male job, the fact that their graphology can encourage females to get interested shows that the police want to include everyone and engage anyone who might be interested in joining the police.
Comparison of both texts
Both Text A and Text B are very similar. Except for the genre of the texts, they use very much mirror each others structure. They are both multimodal, informal pieces of writing thats main purpose is to inform and give opinions on the life of a police officer and the police in general. They both have the same target audience; teenagers and young people who are interested in joining the police or who are just interested in general.
However, the most obvious similarity between the two texts is that they both use their graphology to engage the teenage or young adult audience. In text A the writer does this through the cartoon illustrations, graffiti typography and in the article header or background. The overall aesthetic is an urban theme because they believe that this is what the teenagers are interested in. For example: "The header cartoons are designed to represent the youth as the main subject as the cartoons are of teenagers with an urban city skyline in the background to further emphasise the urban aesthetic". On the other hand, Text B uses the platform of twitter and the pictures used in their tweets in order to engage their audience. For example: "The hashtags used in many of their posts also shows this and makes the police more "down with the kids", for example: "#EatSleepBarkRepeat". It also engages teenagers as they use hashtags a lot on their social medias... a crime fighting sniffer dog. Dogs have very positive connotations attached to them for example: happy and cute... alternatively it encourages teenage girls to get involved..."
Although overall both texts have more similarities, there are a few differences between them. One of these differences being the genre or platform that they are on. For example, Text A is an online article on a website, whereas Text B is on social media (Twitter). Due to this they have slightly different tones and language, they may both be trying to engage teenagers but maybe different types on teenagers? Firstly, Text A is an online article on a website and acts as an interview. The Interview is of a police officer answering questions about their job and encouraging people to join the police force. Although the tone is casual and is written informally, the language used is less relaxed and colloquial than Text B and this could be down tot the fact that although they are targeting young people, especially teenagers, to read this interview and be inspired, the reason it's on a website could be because they want to reach out to everyone. Most people these days have access to the internet so I don't think it' wise to say that only teenagers will be able to see the information put out there. The language is more sophisticated as parents and adults could come across this interview and give it a read. Another thing is that the paragraphs are quite lengthy and may be overwhelming to some young people who are not massive fans of reading. On the other hand, Text B is a series of twitter posts made by the "West Midlands Police". There language is much more colloquial and relaxed as the majority of social media users are teenagers and young adults so the writers are converging their language. Anther thing to note is that Twitter has a limited number of characters fro each post, meaning that posts are short and easy to read, which may engage more teenagers because it's not overwhelming for them. There's also the use of emoticons and hashtags which makes the whole text seem more light hearted and relaxed, much more than the more descriptive writing in Text A.
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